Pizza Hut = Facebook and Twitter
On
Monday, news stories started reporting about a new app on the Xbox 360. This app would allow you to order pizza from
Pizza Hut from the comfort of your own couch via the Xbox 360.
Reactions
to this have been mixed. Some have
lauded the release of this app as "Wicked awesome!". Other have reacted negatively, seeing this as
a detrimental outgrowth of the sedentary lifestyle that companies like
Microsoft and Pizza Hut thrive on. I
have a different take on this new app.
At about
the same time as the new Xbox Live Dashboard interface was rolled out, a couple of new apps
were released. These apps allowed you to
view your Twitter and Facebook feeds, as well as craft updates to both social
media platforms. These apps were touted
for allowing the users of the Xbox 360 to view Facebook and Twitter from their
couches. There is just one problem with
this...
Users of
either of these apps could already view Facebook and Twitter from their
couches. All they would have to do is
pull out their phones or tablets and use the Facebook and Twitter apps loaded
on those devices to view their chosen social media platform. In some cases, the phone and tablet apps
provided the users with a better experience than the Xbox 360 Facebook or
Twitter apps. Eventually both the
Facebook and Twitter Xbox 360 apps were discontinued due to lack of use.
Similar
things could be said about the Pizza Hut Xbox 360 app. If you want to order a pizza from Pizza Hut
from your couch, you can already do that.
All you have to do is pull out your phone or tablet and use the Pizza
Hut app that is available on iPhone and Android. You don't need to interrupt the myriad of
activities you can do on your Xbox 360 to order a pizza on your couch. You can just pull out your phone, call up the
Pizza Hut app, and order your chosen pizza without having to stop your activity
at all.
There are
other restaurants that have similar apps.
For example, I recently used the Chili's app to order myself a steak
dinner from my car in the parking lot outside my work. By the time I was able to drive to my local
Chili's restaurant, my steak dinner was already cooked and ready to be eaten. I'm sure if you are properly motivated, you
can find any number of different apps that can allow you to order most any kind
of greasy, fattening foods.
My
prediction is that, like the Facebook and Twitter apps, the Pizza Hut Xbox 360
app will be discontinued due to lack of use within two years.
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