Pizza Hut = Facebook and Twitter


 
On Monday, news stories started reporting about a new app on the Xbox 360.  This app would allow you to order pizza from Pizza Hut from the comfort of your own couch via the Xbox 360.
Reactions to this have been mixed.  Some have lauded the release of this app as "Wicked awesome!".  Other have reacted negatively, seeing this as a detrimental outgrowth of the sedentary lifestyle that companies like Microsoft and Pizza Hut thrive on.  I have a different take on this new app.
 
At about the same time as the new Xbox Live Dashboard interface was rolled out, a couple of new apps were released.  These apps allowed you to view your Twitter and Facebook feeds, as well as craft updates to both social media platforms.  These apps were touted for allowing the users of the Xbox 360 to view Facebook and Twitter from their couches.  There is just one problem with this...

Users of either of these apps could already view Facebook and Twitter from their couches.  All they would have to do is pull out their phones or tablets and use the Facebook and Twitter apps loaded on those devices to view their chosen social media platform.  In some cases, the phone and tablet apps provided the users with a better experience than the Xbox 360 Facebook or Twitter apps.  Eventually both the Facebook and Twitter Xbox 360 apps were discontinued due to lack of use.
Similar things could be said about the Pizza Hut Xbox 360 app.  If you want to order a pizza from Pizza Hut from your couch, you can already do that.  All you have to do is pull out your phone or tablet and use the Pizza Hut app that is available on iPhone and Android.  You don't need to interrupt the myriad of activities you can do on your Xbox 360 to order a pizza on your couch.  You can just pull out your phone, call up the Pizza Hut app, and order your chosen pizza without having to stop your activity at all.
There are other restaurants that have similar apps.  For example, I recently used the Chili's app to order myself a steak dinner from my car in the parking lot outside my work.  By the time I was able to drive to my local Chili's restaurant, my steak dinner was already cooked and ready to be eaten.  I'm sure if you are properly motivated, you can find any number of different apps that can allow you to order most any kind of greasy, fattening foods.
My prediction is that, like the Facebook and Twitter apps, the Pizza Hut Xbox 360 app will be discontinued due to lack of use within two years.

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