It has been reported that American Apparel has been having some financial problems as of late. The retail chain recently sought restructuring advice from a prominent corporate law firm, the news of which sent American Apparel's stock tumbling. Now, I'm not some sort of business expert, in fact, I failed the one and only business class I took in college, but I do have an idea about how to American Apparel's bottom line: Piss off conservatives.
A story making the rounds last week was one of Judy Cox, who bought the entire stock of a certain line of t-shirts from one PacSun retail store, t-shirts that she thought was pornographic. There have been many different reactions to this story. My reaction was "I wanna buy some of this thing that other people think if not right for me." I am not alone in this. There are several cases of people who said on twitter that they had bought some of Van Styles's apparel, referencing the Judy Cox story as they did so. Why can't American Apparel do the same? It wouldn't take much for American Apparel to do it.
Have you never seen a merkin on a mannequin before? American Apparel
Is that a 62 year old lingerie model? American Apparel
Is that Eastern European pornography? American Apparel
See, it's that easy. Now to sit back and wait for another example of controversy creating cash.
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