At a TechNW panel, Gabe Newell has explained the string of pricing experiments that resulted in the recognition of something Mr. Newell calls "time-shifting revenue". Newell explained that these experiments were conducted by Steam first lowering prices on certain games without telling people about it. Then, Steam lowered prices on certain games, told people about it, then saw better results. In summation, Steam lowered prices without telling people about it, then lowered prices while telling people about it, and claim that the resulting increased results is due to "time-shifting revenue".
I beg to differ. What Gabe Newell just demonstrated is the power of advertising. If you don't tell people that a price is lower, a low amount of people are going to know the price is lower, thereby stunting how many people will take advantage of the lower price. However, if you lower prices then tell people about it, more people are going to know about it, enabling more people to take advantage of the lower price. The difference in the two situations is that YOU TOLD PEOPLE ABOUT IT. YOU ENGAGED IN ADVERTISING!!!
As Judge Judith Sheindlin says, "Don't pee on my leg and tell me it's raining." Valve, don't make up impressive sounding terms to try to make yourself sound better than you actually are. Doing so just insults the public that you are trying to sell games to, and people do not like being insulted. Also, get to work on Half-Life 3. If I release Project Journal before a real teaser trailer for Half-Life 3 is released, I call on gamers to #OccupyValve.
The Redertainment Corporation Of America Employee Spotlight: Liz
Job Title:
General Executive Secretary for The Redertainment Corporation Of America
What was your favorite TV show as a child?
The Monkees
Have you ever met a famous person? Who?
I met Bono in Ireland before he was famous. At least I think it was Bono. At the very least, I met an pompous Irish asshole in a pub while I was on vacation.
If you were alone on a island with one CD, who's would it be?
The audio version of How To Craft A Boat To Get Yourself Off A Desert Island.
Where do you wish to retire?
Somewhere where I could be with my grandkids.
What is your favorite novel or author?
I tend to read a lot of romance novels. I base my purchase on the hunkiness of the guy on the cover and not person who wrote it.
If you could go anywhere in the world where would you go?
Where my grandkids are right now.
What would you do with a million dollars?
Retire and spend my days sleeping and playing with my grandchildren and sleeping.
Please add one fun fact about yourself.
I have a tattoo that only my husband has seen.
SALE SALE SALE SALE!!!
In recognition of the birth of television icon Kelly Osbourne, we here at The Redertainment Corporation Of America are proud to announce our Forty-sixth Annual Time-shifting Revenue Sale! Yes, come celebrate the birthday of fashion opinionist and rumored lap-band surgery recipient Kelly Osbourne and take advantage of deals on all the products offered for sale by The Redertainment Corporation Of America.
Were you contemplating buying Hunter Red's The Black Robin Christmas Carol on Kindle, but were too much of a cheapskate to buy it when it was only $3? Well, now you can stop being such a damn cheapskate, because The Black Robin Christmas Carole on Kindle is now only $1. That's right, one dollar, in the only currency that matters, American currency.
In fact, all of Hunter Red's book currently available on Kindle, and the way lesser known and highly irrelevant Nook, have been reduced to $1. You can get The Hawk, The Hawk: Consequences Of Mayorust, and The Black Robin Christmas Carol now for only a dollar a piece. That's 66% off the previous price!
Now, what if you are an old fart that insists on sticking to physical media. Well, fear not you old, old, old, OLD person. You too can get in on the savings!
The physical versions of Hunter Red's works currently up for sale on Amazon.com have been reduced from $7 to only $5.40. That just over 22% off the already low prices!
So buy all of the products currently available from The Redertainment Corporation Of America during our Forty-sixth Annual Time-shifting Revenue Sale. These deals won't last long, unless Mr. Red doesn't bother to raise the prices back to the previous level. And remember, if you don't take advantage of these deals, Kelly Osbourne will hate you.
Posts
